Creating Confident Onboarding
PROBLEM
Teachers faced challenges integrating CritterCoin due to unclear onboarding and lack of guidance, making it difficult to adopt key features to manage their class.
PROBLEM
Teachers faced challenges integrating CritterCoin due to unclear onboarding and lack of guidance, making it difficult to adopt key features to manage their class.
SOLUTION
We streamlined onboarding with clearer workflows, in-app guidance, and self-service resources. These changes increased feature adoption by 102% and boosted onboarding satisfaction from 55% to 83%.
SOLUTION
We streamlined onboarding with clearer workflows, in-app guidance, and self-service resources. These changes increased feature adoption by 102% and boosted onboarding satisfaction from 55% to 83%.
MY ROLE
Connecting to Teachers
As part of a small, fast-moving team, I worked closely with stakeholders and developers to address onboarding challenges. My focus was on refining product introduction, expanding in-app guidance, and designing engaging content that supported user adoption.
Contributions:
User Journey Map, Wireframes and Prototypes, Usability Testing Reports, Design System Guidelines
MY ROLE
Connecting to Teachers
As part of a small, fast-moving team, I worked closely with stakeholders and developers to address onboarding challenges. My focus was on refining product introduction, expanding in-app guidance, and designing engaging content that supported user adoption.
Contributions:
User Journey Map, Wireframes and Prototypes, Usability Testing Reports, Design System Guidelines
PROBLEM
Barriers to Effective Onboarding
With RedCritter shipping new features every three weeks, educators faced challenges integrating CritterCoin into their workflows:
Challenges
Unclear starting points – Users struggled with where to begin upon entering the dashboard.
Low feature adoption – Essential tools like attendance tracking and timers weren’t being fully utilized.
PROBLEM
Barriers to Effective Onboarding
With RedCritter shipping new features every three weeks, educators faced challenges integrating CritterCoin into their workflows:
Challenges
Unclear starting points – Users struggled with where to begin upon entering the dashboard.
Low feature adoption – Essential tools like attendance tracking and timers weren’t being fully utilized.
Users were unsure about the onboarding process. When coming to the dashboard, there is no indication of where to begin.
Users experienced challenges to integrating the tools like attendance and timers into their existing workflows.
RESEARCH
Uncovering Usability Issues
Through surveys, user interviews, and usability testing, I identified major pain points in the onboarding process. Educators needed clearer workflows and better self-service resources to effectively integrate CritterCoin into their classrooms.
Key insights:
Onboarding Completion Rate – 47% successfully completed onboarding.
Self-Service Engagement – Help resource usage was at 10).
Feature Adoption – Key tools like attendance tracking and timers were used by only 38% of educators.
RESEARCH
Uncovering Usability Issues
Through surveys, user interviews, and usability testing, I identified major pain points in the onboarding process. Educators needed clearer workflows and better self-service resources to effectively integrate CritterCoin into their classrooms.
Key insights:
Onboarding Completion Rate – 47% successfully completed onboarding.
Self-Service Engagement – Help resource usage was at 10).
Feature Adoption – Key tools like attendance tracking and timers were used by only 38% of educators.
Through user feedback, demo calls, and educational events, I gained valuable insights into user concerns, product value, and promotion opportunities within the teaching community.
ITERATION
Expanding In-App Guidance
I started by centralizing media in one location with a single button to test user engagement. Based on the results, I created onboarding materials with Adobe Suite and expanded CritterCoin's digital presence through UX-focused content on YouTube and Instagram to enhance user education.
ITERATION
Expanding In-App Guidance
I started by centralizing media in one location with a single button to test user engagement. Based on the results, I created onboarding materials with Adobe Suite and expanded CritterCoin's digital presence through UX-focused content on YouTube and Instagram to enhance user education.
Click Through: 85% of users clicked the media button after it was placed in a central location.
WTR: 70% of users who clicked through to the YouTube content watched the entire video.
THE FINAL DESIGN
Stronger Onboarding & High Adoption
For the final design, I strategically placed buttons to watch support videos at key drop-off points, based on user behavior insights. This targeted placement helped reduce friction, leading to a smoother user experience and higher engagement with the onboarding process.
Key Insights
New user onboarding satisfaction improved from 55% to 83%.
Feature adoption increased by 102%.
80+ targeted videos created to address educator pain points.300,000 new users onboarded in one year.
Premium module adoption grew from 8 to 29 schools.
THE FINAL DESIGN
Stronger Onboarding & High Adoption
For the final design, I strategically placed buttons to watch support videos at key drop-off points, based on user behavior insights. This targeted placement helped reduce friction, leading to a smoother user experience and higher engagement with the onboarding process.
Key Insights
New user onboarding satisfaction improved from 55% to 83%.
Feature adoption increased by 102%.
80+ targeted videos created to address educator pain points.300,000 new users onboarded in one year.
Premium module adoption grew from 8 to 29 schools.
New experience of watching videos during users onboarding experience.
TAKEAWAYS
What I Learned in the Process
This experience reinforced the power of user-centered onboarding and content-driven engagement. By aligning UX strategy with user needs, I improved adoption while driving measurable business growth. Moving forward, I’m excited to apply these insights to enhance digital experiences at scale.
TAKEAWAYS
What I Learned in the Process
This experience reinforced the power of user-centered onboarding and content-driven engagement. By aligning UX strategy with user needs, I improved adoption while driving measurable business growth. Moving forward, I’m excited to apply these insights to enhance digital experiences at scale.