Making Crypto Easy for Beginners
PROBLEM
New cryptocurrency users struggle to start investing due to confusing layout and lack of clear guidance after sign-up.
PROBLEM
New cryptocurrency users struggle to start investing due to confusing layout and lack of clear guidance after sign-up.
SOLUTION
We improved the experience by taking text-heavy info into intuitive visuals, simplifying navigation, and adding tooltips to clarify jargon. Usability testing showed a success rate increase from 6.7% to 73%.
SOLUTION
We improved the experience by taking text-heavy info into intuitive visuals, simplifying navigation, and adding tooltips to clarify jargon. Usability testing showed a success rate increase from 6.7% to 73%.
MY ROLE
Leading Design Thinking & Strategy
I guided our team to invest in a user-centered approach that also supports the business goals. This focus kept us adaptable and aligned to ship efficiently.
Contributions:
Led design thinking workshops
Created user flows and wireframes
Collaborated with developers for smooth delivery
MY ROLE
Leading Design Thinking & Strategy
I guided our team to invest in a user-centered approach that also supports the business goals. This focus kept us adaptable and aligned to ship efficiently.
Contributions:
Led design thinking workshops
Created user flows and wireframes
Collaborated with developers for smooth delivery
PROBLEM
Crypto Has a Steep Learning Curve
New users had a hard time getting started on K-Block because there wasn’t enough guidance, and the information was too text-heavy. As a result, users couldn't achieve their goals of investing their money.
KPIs:
82% bounce rate when users first land the homepage.
73% of users abandon the website within the first session.
"I have no idea what's going on or where to go next."
PROBLEM
Crypto Has a Steep Learning Curve
New users had a hard time getting started on K-Block because there wasn’t enough guidance, and the information was too text-heavy. As a result, users couldn't achieve their goals of investing their money.
KPIs:
82% bounce rate when users first land the homepage.
73% of users abandon the website within the first session.
"I have no idea what's going on or where to go next."
POV - Users trying to learn about crypto.
RESEARCH
Newbies are Lost Through Onboarding
Usability testing showed that K-Block’s cluttered layout made it hard for new users in crypto to find and understand transaction information. This led to trial and error, slowing task completion.
Key insights:
Completion Success Rate: 6.7%
Task Completion Time: ~30.5 seconds
Failure Rate: 3.3%
RESEARCH
Newbies are Lost Through Onboarding
Usability testing showed that K-Block’s cluttered layout made it hard for new users in crypto to find and understand transaction information. This led to trial and error, slowing task completion.
Key insights:
Completion Success Rate: 6.7%
Task Completion Time: ~30.5 seconds
Failure Rate: 3.3%
The current onboarding experience after a user has logged into K-Block..
ITERATION
Refining the First Time Experience
To help users track investments and understand transactions, we simplified the layout, added tooltips to data tables, and introduced a wallet feature to break down their investments.
ITERATION
Refining the First Time Experience
To help users track investments and understand transactions, we simplified the layout, added tooltips to data tables, and introduced a wallet feature to break down their investments.
Home page ideation included:
Optimizing the layout by placing information on cards.
Showing the growth of investments by graph.
Displaying data with clear labels and imagery/color to break up text.
THE FINAL DESIGN
A Smoother Start with K-Block
These iterations helped new users track their investments and understand transactions. A last round of testing showed increased confidence in using K-Block to manage their assets.
Key Insights
Completion Success Rate: 73% (↑ from 6.7%)
Task Completion Time: 18.2 seconds (↓ from 30.5 seconds)
Failure Rate: 1.2% (↓ from 3.3%)
THE FINAL DESIGN
A Smoother Start with K-Block
These iterations helped new users track their investments and understand transactions. A last round of testing showed increased confidence in using K-Block to manage their assets.
Key Insights
Completion Success Rate: 73% (↑ from 6.7%)
Task Completion Time: 18.2 seconds (↓ from 30.5 seconds)
Failure Rate: 1.2% (↓ from 3.3%)
Addition of tooltips and graphs on the homepage reduced user confusion by 37%.
Users felt supported while completing transactions by addition of tooltips and having a visual of where their money was going to.
TAKEAWAYS
What I Learned in the Process
Considering the new user experience is cruial. This is especially true with a steep learning curve like crypto. It was exciting to tackle these complex problems and see how user-centered design can solve industry-wide solutions.
TAKEAWAYS
What I Learned in the Process
Considering the new user experience is cruial. This is especially true with a steep learning curve like crypto. It was exciting to tackle these complex problems and see how user-centered design can solve industry-wide solutions.